Our origin
Inferno was born in Lanzarote, from a group of friends who just wanted to train and push themselves. On an island with no representation, no noise. So we decided to create it ourselves.
What started as a necessity became something bigger: a way of thinking, of living, of pushing forward.
Inferno is not just a name — it’s a mindset. It’s unity, strength, and the constant drive to grow, inside and outside the gym.
That’s where the brand comes from.
Our clothing doesn’t chase fashion. It seeks identity.
It doesn’t carry empty messages — it carries attitude.
It reflects who we are: simple, tough, unadorned.
Raw designs, like the iron that binds us.
Each garment is born from the same fire that ignited the club: the drive to improve, to never settle, to represent something real.
Because Inferno shares a way of being in the world.
And if you carry the fire, you’re already part of it.
